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ODT reached out to members of its Editorial Advisory Board to help celebrate the brand's 15th birthday.
September 15, 2020
By: Michael Barbella
Managing Editor
It’s been quite a ride. For the last 15 years, ODT has dedicated itself to informing industry leaders of the latest market trends and issues impacting orthopedics. Like the sector it serves, the magazine has evolved and matured, responding to the changes wrought by a volatile world in constant flux. Throughout time, magazines have acted as communal reflectors, echoing the emotions and ethos of the human spirit. Through their words, illustrations, and photographs, they’ve held up a mirror to the civilized world, becoming silent wardens to history. As American author/journalist John William Tebbel once noted, magazines “have always faithfully reflected the society in which they are produced.” Orthopedic Design & Technology has never strayed from this mission. Over the past decade and a half, the periodical has become the orthopedic industry’s prime looking glass, exposing its values, mindset, and culture, for better or for worse. The past 15 years have proven interesting, to say the least, as ODT bore witness to the sector’s growing pains. It’s been a memorable journey, filled with unpredictable—and at times, remarkable—twists and turns. To help mark all the milestones along the way (and commemorate the magazine’s birthday), ODT reached out to members of its Editorial Advisory Board for input. Their responses provide for a meaningful and often nostalgic trip down memory lane. ODT: How has orthopedic technology (overall) changed over the last 15 years? Lisa Ferrara, Ph.D., Owner/President, OrthoKinetic Technologies and OrthoKinetic Testing Technologies There has been a significant growth in orthopedic start-up companies over the last 15 years. Many of these companies have developed unique innovations which may provide better solutions for clinical scenarios. Prior history of many orthopedic technologies offers insight for new start-up companies to develop improved versions of similar technologies that may better address the challenges faced by prior versions. Mitchell Foster, CEO, Mindset Medical The last 15 years has seen several changes: 1) The adoption of navigation/guidance and minimally invasive procedures. The reduction of radiation exposure to the clinical team, reduced blood loss to the patient, improved accuracy, and reduced time in the hospital post-op. 2) Interbody fusion/decompression devices—from tissue and titanium to PEEK back to titanium to expandable decompression devices (more precision medicine)—there has been significant changes in physician preference and techniques to perfect the decompression and the fusion. 3) the addition of biologics—DBM 20 years ago, to BMP, synthetics, etc. 4) Zero-profile fusion devices/Non-fusion; arthroplasty—zero profile devices in both cervical and lumbar have become more prevalent. In arthroplasty, more specifically for cervical indications, outcomes seem to be very positive even though cervical fusions are seen as a “best outcome” surgery. Tracking patient outcomes will be the key for the future of cervical fusion vs. non-fusion but at the very least, surgeons have options to deploy. 5) Lateral surgery? Clearly with NuVasive’s success and the follow on from basically every market share competitor makes the case that lateral surgery has had a tremendous impact on patient care for the right indication and the right patient. 6) Neuromonitoring? I am no specialist to comment on the technology but the prevalence (cervical, lateral) of companies in the space and the rollups makes me think it does. David Kelman, P.E., Chief Development and Compliance Officer, Sterile Edge Inc.
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