Smith+Nephew announced it has been named the Preferred Sports Medicine Technology Partner for mixed martial arts organization UFC.
 
Under the partnership’s terms, Smith+Nephew said it will activate its brand to promote through the UFC’s huge worldwide presence to promote repair, regeneration, and recovery of Sports Medicine injuries through its advanced technologies.
 
The company offers advanced tech, instruments, and implants to perform minimally invasive surgery, including repair of soft tissue injuries and degenerative conditions of the shoulder, knee, hip, and small joints. Recent advancements in its biological healing portfolio include the Regeneten bioinductive implant and newly acquired CartiHeal Agili-C cartilage repair implant.
 
Beyond the Octagon, UFC and Smith+Nephew will collaborate on original content distributed through UFC’s popular digital and social channels, which reach over 259 million users worldwide. Smith+Nephew will also have a branded presence throughout the UFC Performance Institutes in Las Vegas, Shanghai, and Mexico City—the world’s first mixed martial arts performance training, research, rehabilitation, and nutrition centers.
 
“We’re thrilled to have Smith+Nephew join us for the first time as an Official UFC Partner,” said Robby Miller, VP, UFC Global Partnerships. “Through hard work, significant investment, and groundbreaking innovations like the UFC Performance Institute, UFC has become the industry leader in athlete health and safety in combat sports. We’re looking forward to advancing that mission by also promoting better health and recovery through technology solutions, such as those offered by Smith+Nephew, that will benefit UFC athletes and fans alike.”
 
“Smith+Nephew’s purpose is Life Unlimited—helping restore people’s bodies and their self-belief by using technology to take the limits off living. We are proud to partner with UFC and share a common goal to get patients back in the game quickly, safely, and effectively,” added Scott Schaffner, President Sports Medicine, Smith+Nephew. “The global reach and influence of UFC is unmatched by any other sports organization, and we look forward to this partnership spotlighting Smith+Nephew’s leading-edge portfolio of Sports Medicine technology solutions with the UFC’s global audience.”