A.M. Castle & Co., a global leader in supplying high-performance metals, has launched a new unified brand identity. This strategic rebranding effort reflects the company’s commitment to delivering specialized solutions across its core industries—Aerospace, Industrial, and Medical—while enhancing its global service capabilities and optimizing supply chain operations.

This initiative will leverage expertise across its three industry focused-verticals: aerospace, supported by Castle Metals Aerospace and Supra Alloys; industrial, represented by Banner Commercial, Banner P&M Supply, Castle Metals Industrial, and NKS; and medical, led by Banner Medical and Edge International. 

“Our commitment to quality, innovation, and service remains unwavering,” said Dan Stoettner, CEO of A. M. Castle & Co. “This rebranding isn’t just about refreshing our look—it’s about aligning our operations, supply chain, and resources to serve our customers and partners more effectively. Under the leadership and support of MiddleGround Capital, we are better positioned to meet the evolving needs of the industries we serve.”

The rebranding will also improve cross-industry collaboration and provide customers with broader access to A.M. Castle & Co.’s complete portfolio of high-performance metals and processing capabilities. Also, the company’s newly integrated supply chain structure will enable more efficient logistics, faster response times, and expanded access to specialized materials in key markets.

The rebranding comes roughly one year after the merger of Castle Metals and Banner Industries under the ownership of MiddleGround Capital, a private equity firm specializing in industrial investments. 

This milestone marks the integration of eight specialized divisions—Banner Commercial, Banner Medical, Banner P&M Supply, Castle Metals Aerospace, Castle Metals Industrial, Edge International, National Kwikmetal Service (NKS), and Supra Alloys—under the A. M. Castle & Co. name. Each division will maintain its name and specialized focus, with updated branding that reflects a cohesive corporate identity. 

The transition to the unified brand will occur in phases through early 2025. Customers, vendors, and partners can expect continuous communication and support during this transition to ensure a seamless experience.

This new structure will be supported by operations across five global regions: APAC (Asia-Pacific), Canada, EMEA (Europe, Middle East, and Africa), Mexico, and the USA.