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A look at some of the companies developing particularly interesting orthopedic technology.
August 9, 2016
By: Sean Fenske
Editor-in-Chief
By: Michael Barbella
Managing Editor
By: Sam Brusco
Associate Editor
ConforMIS & Bioventus Sean Fenske • Editor These companies were selected as part of this group due to their forward-thinking approach to the orthopedics sector. Both companies are employing technologies that represent the future for the industry. While one company reflects the movement toward personalized healthcare, the other leverages the body’s natural healing capabilities to achieve the ultimate outcome. Custom 3D-Printed Knee Implants ConforMIS is a medical device manufacturer that provides customized knee implants for patients. Utilizing the patient’s own radiology scans, an implant is specifically generated to each person’s unique anatomy via 3D printing technology. This technique optimizes the fit of the implant, resulting in a much greater chance the patient experiences less residual pain following surgery. The company also states that the custom implant offers a more natural feeling as the unique contours of each patient are preserved via the development and manufacturing process. Further, since the surgical guides are customized as well for each individual procedure, there is optimal bone preservation, according to ConforMIS. “A satisfied patient is the ultimate goal of knee replacement,” said Gregory Martin, M.D., a fellowship-trained orthopedic surgeon in Boynton Beach, Fla., and clinical investigator in a study that found 92 percent of patients were satisfied on average at the one-year post-operative time point following total knee replacement with ConforMIS’ iTotal CR. “A growing body of clinical evidence continues to support my belief that customized implants improve important patient outcome measures like patient satisfaction. With the ConforMIS iTotal CR, I’ve seen a meaningful shift towards happier, more satisfied patients.” In addition to the clinical advantages personalized knee implants present, there is another significant benefit to the ConforMIS solution. Since each implant is custom developed for the patient, there is no need for a hospital to maintain inventory of stock sizes of knee implants. The ConforMIS implant and guides are delivered just prior to the surgery, ready to be used in the operatory environment. The hospital doesn’t need to sterilize the contents of the package from the company, potentially saving additional costs from cleaning reusable instrumentation. While custom knee implants are certainly a significant advancement in the orthopedics space compared to standardized stock options that could result in a poor fit for patients, the even greater opportunity for ConforMIS exists in other clinical applications. If the company is able to scale its custom solution technology for hip replacement, spinal degeneration, or other areas that would greatly benefit from the personalized approach the technology offers, it stands to make a substantial impact on the companies who also serve these spaces. Further, since many of the technologies and processes used in the implant development are patented by the company, competitors exploring custom options will need to develop a unique solution of their own that doesn’t infringe on the ConforMIS process. That’s a large impediment for companies who are already trailing behind in terms of the capability. Helping the Body Heal Itself Healthcare is currently in an era where patients view surgery as the “last resort.” At the same time, they are also seeking to avoid certain pharmaceuticals that may only treat a symptom of a problem, such as for pain management. In the orthopedic space, a third option might be the use of orthobiologics, a rapidly growing niche of the sector. In terms of medtech, this area leverages devices and technologies that enhance the body’s natural healing process. There are a number of orthopedic companies incorporating these products into their more traditional portfolio (several within the Top 10 companies report) to further enhance their offerings to patients and their physicians. Bioventus, however, is an example of a company that is solely focused on the use of orthobiologics and offers solutions that promote “active healing” over more invasive options. According to the company’s website, “At Bioventus, we have a different approach to bone health that doesn’t involve drugs or surgery. We call this approach ‘active healing.’ Our products work with the body, enhancing the body’s natural healing processes.” Bioventus offers several products that promote healing through different techniques and technologies. Its Exogen Ultrasound Bone Healing System is a device that can be used to treat certain types of bone fractures. Instead of surgery to secure the fracture with screws, the low-intensity ultrasound waves enhance the natural healing process to address the issue. Another product, Supartz FX, addresses osteoarthritis of the knee. More specifically, it helps to eliminate the pain associated with the breakdown of the synovial fluid. The gel-like material is injected into the knee via a needle and helps to prevent the inflammation associated with the synovial fluid degradation. Also, the company’s acquisition of BioStructures near the end of 2015 provided Bioventus with a portfolio of resorbable bone graft and related products for spinal surgical applications. While used by surgeons during an invasive procedure, the products are intended to support bone regeneration. Bioventus aligns with the type of healthcare more patients are seeking. They don’t want a pill and they view surgical options as the last choice. A company that can provide a clinically proven alternative to both modalities stands to win over a good number of customers.
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