ulrich medical USA, a developer of spinal implant technologies, has appointed Eric Gibbs as its new president and general manager.

Gibbs has over 25 years of leadership experience in sales, operations, and commercial strategy. His career spans positions from plant manager to VP of sales and operations.

Before joining ulrich medical USA, he led the U.S. operations for XSYS Global, a global supplier to the packaging and printing industry. There, he oversaw key customer relationships and implemented strategies to enhance responsiveness.

“I’m honored to join an organization with such a strong reputation for clinical excellence and innovation,” said Gibbs. “As we move forward, I’m committed to leading with five key pillars: driving innovation, building high-performing teams, managing margins with discipline, delivering exceptional service, and above all, acting with integrity and doing the right things for the right reasons.”

“Gibbs will play a pivotal role in strengthening ulrich medical USA’s impact in the spine market, reinforcing its commitment to supporting surgeons and improving patient outcomes through high-quality, thoughtfully engineered technologies,” added ulrich medical Group CEO Friedrich von Rechteren. “His leadership skills, combined with the commitment and strength of our US Team, will ensure achieving our strategic goals to further strengthen and expand our market position.”