John McDermott has more than 30 years of experience as a market access, reimbursement, and HEOR consultant and practice leader. At MCRA, McDermott leads projects that focus on coding, coverage, payment, evidence generation, and value communication strategies. He provides guidance on Medicare and managed care payment strategies as well as on developing and executing launch plans for new products. He also works closely with commercial and clinical development teams on strategies to make clinical trials and observational research commercially compelling.