Ilsa Webeck has more than 30 years of work experience assessing commercial and market viability in the medtech space. After founding MedTech Strategies in 2014, she has worked with a wide range of organizations focused on assessing commercial fit and identifying product and service value propositions, as well as uncovering customer/user needs to understand a path to commercial success. Her past experiences include group product director at J&J’s DePuy Spine, leading the strategic marketing and upstream marketing team, associate director for global commercial strategy in the MS Franchise at Biogen Idec, and current director of commercial strategy at Simbex. For more information, visit www.medtechstrategiesllc.com